Learning Objectives
This module focuses on the data protection issues that arise when marketers collect consumer information:
- Why the collection of information should be limited
- The importance of a comprehensive privacy notice
- How laws vary depending on location and the type of data collected
- Consent requirements for online marketing and websites
Additional Materials
The course includes fact sheets from the German Data Protection Conference (DSK) on the use of data in advertising, website consent, and GDPR requirements for controllers.
Why This Course?
Marketing teams work with consumer data every day. This course builds the data protection awareness needed to run legally compliant campaigns.